One of the most important aspects of your business’ branding is your physical location’s appearance. A clean, professional look for your building and property ensures customers know you are responsible, as well as making you recognizable for passerby to remember you and potentially return as customers. Here are three ways you can improve the curb appeal of your business using retail signage and windows graphics.
1) Door and window graphics
The entrance of your business may be your first impression on customers, so make sure it’s a good one. You want your retail signage to be displayed prominently so that it is visible from a long way off. The design of your door and window graphics should be easy to understand and recognizable as part of your brand. This is a great place to show off your logo, as well as provide customers with useful information, such as business hours and contact information.
2) Branded Safety Signs
In this age of social distancing, more and more businesses are finding safety signs are necessary. But just because you have to have these signs doesn’t mean they can’t be part of your image. Instead of having generic “Stay 6 Feet Apart” signs, this is a great opportunity to design signs that are reflective of your brand and show your company’s character. This extends to any signs you have to have, such as parking or entrance and exit signs. Any display on your premise can pull double duty as retail signage for your business.
3) Sidewalk Displays
Displays set up on the sidewalk, by the street, or wherever a pop-up sign makes sense can be a great way to get people to stop and give your shop a second look. These signs invite people in to see what’s new and are a great compliment to more static windows graphics.
These are just a few of the ways that retail signage can help boost your business curb appeal. As many as 95% of customers say that the outside appearance of a storefront has an effect on their decision on where to shop, so having attractive windows graphics and designs can have a huge impact.
Windows, Walls, Floors, and Doors is your Nashville retail signage and windows graphics company. We can help you with all your signage needs to maximize your business curb appeal.