We all know what and exit sign looks like, but why? We know what it looks like because wayfinding signage that works information clearly and concisely.
Its purpose is to direct visitors who are unfamiliar with their surroundings around a building or job site without human help. Additionally, a well designed wayfinding system adds functionality to a building or area while complimenting the overall design of the space.
To be fully effective it is necessary to understand your environment, the various people who will inhabit it and establish the most effective placements of the signage. Wayfinding signs need to convey a path that adapts to the immediate and relevant environment. Lastly, it needs to be easily recognized and interpreted while still being complimentary to your overall interior design.
Wayfinding design should be consistent in its appearance and content – use the same sized-lettering and typography throughout all the signs, and display information in the same order consistently. With that in mind, look around you. Do you have wayfinding signs? Are they current and relevant? Do they compliment or clash with the overall appearance of the space?
Let us help guide you down the wayfinding path for your business. Contact us at firstname.lastname@example.org to get started!