Interior Branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment. Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.
Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy, and creating that branded environment is an important aspect of achieving business success.
The five key elements of a well-branded interior include:
Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or distinct color pallet throughout to create cohesiveness.
Be Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.
Consistent Visual Language – If your company has a presence in more than one physical environment or location your design should always be consistent, but not necessarily identical. Your design should fit its environment or location while still being true to your overall visual identity.
Creating a Special Experience – When clients walks into your business you want them to have a memorable experience, as well as transact business. You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.
Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity.
Ready to start planning your new or updated interior? Let us help! Schedule a consult with our team by reaching out to firstname.lastname@example.org today!