Are you in the market for a wide print format sign? If so, are you planning on designing it or are you hiring someone to design it for you? Before you begin the process, there are a few tips we have and suggest thinking of before sending it off to print.
Font It’s important to keep font size in mind on wide print format signs. Even if you think your font is large enough to read, you have to think about where your sign will be placed. Is it a billboard? Is it going to be hung outside of a building? Remember that even though it looks like it will be large enough to read, make sure it’s visible to those who will be seeing it, too. It’s also important to remember the font you choose. Make sure it is clean and easy to read in any size.
Simplicity Less is more on wide print format signs. Say you’re promoting or raising awareness around a product. All you might need on the sign is an image of the product and its name. If not, think about the message you want to get across. Make sure that your message is as simple and clear as possible, as again, less is more with these signs.
Resolution When designing your wide print format sign, make sure you keep the resolution in mind. Be sure that the resolution will work for a large format sign, not just for web or a small design. It’s also important to keep in mind what medium you are going to be printing your banner on. Is it going to be on a vinyl banner or on a metal sign? Make sure that when designing the artwork that it will look okay on the format you choose to print on.
Location Is your banner going to be seen from a highway? If so, maybe you don’t want to use the color green as it might look funny near trees. Is it going to be on a building? Either way, it’s important to make sure that wherever your banner lives that it looks good in its environment.
Viewership When designing your banner, keep in mind who will be seeing it. Make sure that you create verbiage that will resonate with your audience. If you’re simply promoting a product, always make sure you use your verbiage wisely and in a way that’s most effective to get your point across to your audience. If you need some assistance designing your wide print format sign, let us know!